Ferrari ra mắt token tiền mã hóa độc quyền năm 2027
Ferrari is strengthening its presence in the world of cryptocurrencies. In 2027, the company will launch an exclusive digital token that will allow selected fans to bid on the legendary Ferrari 499P racing car — the winner of the prestigious 24 Hours of Le Mans.
The Italian automaker continues its strategy of connecting the exclusive world of motorsport with the modern digital economy. The token will be available only to members of the Ferrari Hyperclub — a private circle of about one hundred of the brand’s most loyal and affluent clients.
Exclusive token for selected customers
Ferrari will create the so-called Ferrari 499P Token in collaboration with fintech company Conio, which specializes in digital assets and is applying for a license under the European MiCA (Markets in Crypto-Assets) framework.
According to Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, the goal is to strengthen the bond between the brand and its key clientele: “It’s not just about technology. We want to deepen the sense of belonging among our most loyal customers.”
Token holders will be able to trade it freely and gain access to exclusive auctions, including a limited sale of the Ferrari 499P race car that became famous for its victory at the 24 Hours of Le Mans. The project will launch alongside the 2027 World Endurance Championship (WEC) season.
Ferrari and crypto: a logical next step
Ferrari is no stranger to crypto. In 2023, the automaker began accepting bitcoin, ether, and the USDC stablecoin as payment for its cars in the U.S., later expanding this option to Europe.
To protect its dealers, Ferrari ensures all crypto payments are automatically converted into fiat currencies and transferred to bank accounts.
For fintech firm Conio, the partnership marks a significant milestone. “The potential for further growth is immense,” said Davide Rallo, Conio’s head of fintech solutions. “Luxury tokenization is a trend that’s only just beginning.”
Rise of crypto millionaires as a driver of demand
Ferrari’s new initiative comes as the number of crypto millionaires worldwide has grown by 40%, reaching more than 241,700 individuals. This surge is largely driven by the rising price of bitcoin and the overall expansion of the crypto market, whose capitalization has surpassed $3.3 trillion in recent years.
Ferrari thus enters an environment where luxury and digital investment are becoming increasingly intertwined — and the auction of a legendary car is set to be one of its most tangible results.
Sources:
https://cointelegraph.com/news/ferrari-to-accept-crypto-payments-in-the-us
https://cointelegraph.com/news/ferrari-bitcoin-payments-europe-july-2024
https://cointelegraph.com/news/crypto-millionaire-count-rises-40-percent-in-2025