Meta Introduces Stablecoin Payments for Creators
BITmarkets Team
Apr 30, 2026
Creators who choose the option will receive payments directly into crypto wallets on the Solana and Polygon networks. However, the company does not provide an integrated conversion tool, meaning users must rely on external exchanges to convert USD Coin into fiat currency, according to Wednesday’s announcement.
The service is currently limited to select creators in the two countries, though Polygon indicated that the rollout is expected to expand further. “Live in Colombia and the Philippines, with 160+ markets coming, users now get faster settlement with USDC while gaining access to dollar-denominated assets,” Polygon said. “This is how creators' lives are improved.”
Growing role of stablecoins in payments
Stablecoins continue to gain traction as a practical use case within the crypto ecosystem. Lamine Brahimi, co-founder and managing partner at Taurus, recently noted that financial institutions across Europe are actively selecting infrastructure partners to support stablecoin adoption.
Creators opting for Meta’s payout system can link a third-party crypto wallet to Facebook’s payout platform. Still, the company noted it “reserves the right to pay” using alternative methods in cases of technical issues or unforeseen circumstances.
Meta’s creator ecosystem includes influencers, educators, and entertainers earning revenue through platforms like Facebook and Instagram. In 2025, Facebook distributed nearly $3 billion to creators, representing a 35% increase compared to the previous year.
Market context and past stablecoin efforts
USDC, issued by Circle, is currently the second-largest stablecoin by market capitalization, exceeding $77.3 billion, based on data from DefiLlama. The leading stablecoin remains Tether, with a market cap of approximately $189.4 billion.
This initiative comes years after Meta discontinued its earlier stablecoin project, Diem, in 2022 due to regulatory challenges. The project faced scrutiny over privacy, antitrust concerns, and potential risks to financial stability, along with a lack of clear regulatory frameworks at the time.
In a January 2022 statement, the project said it was “clear from our dialogue with federal regulators that the project could not move ahead,” and its assets were subsequently sold to Silvergate Capital Corporation.
Sources:
https://about.fb.com/news/2026/03/creator-fast-track-grow-your-audience-earn-money-on-facebook
https://www.diem.com/en-us/updates/stuart-levey-statement-diem-asset-sale/
https://www.facebook.com/business/help/1141348158001625/