Non-fungible token (NFT) sales reached over $574 million in July, marking the second-highest monthly total in 2025, according to data from CryptoSlam. This figure represents a 47.6% increase from June’s $388.9 million, though it still falls short of January’s peak of $678.9 million.

While the number of transactions declined by 9%, dropping from 5.5 million to 5 million, the average sale value rose to $113.08—its highest in six months—indicating increased demand for higher-value NFTs. The number of unique buyers fell to 713,085, a 17% decrease from July’s 860,134, while unique sellers rose by 9% to 405,505. This trend suggests a consolidation among buyers, with fewer participants executing larger trades.

NFT Price Floor reported that the total market capitalization of the NFT sector surpassed $8 billion, up 21% from $6.6 billion on July 24.

Ethereum-based collections led the NFT market in July. ETH saw a strong rally, surging to over $3,900 from around $2,400 at the start of August. At the time of writing, the price remains above $3,800. This rally contributed to increased valuations for Ethereum-based NFTs. All top 10 collections by market capitalization in the past 30 days were based on Ethereum, according to NFT Price Floor.

CryptoPunks led the 30-day trading volume with over $69.2 million, followed by Pudgy Penguins at $55.5 million, and Courtyard NFTs—based on Polygon—at $23.8 million. Pudgy Penguins stood out with a 65.44% increase in floor price during July, outperforming other major collections such as Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC).

Ethereum remained the leading blockchain for NFT sales, recording $275.6 million—an increase of 56% in the past 30 days. Bitcoin followed with $74.3 million, and Polygon with $71.6 million.

Cardano showed the highest percentage growth at 102%, while Solana posted an 8% gain. In contrast, Polygon’s monthly sales volume declined by 51.1%, and BNB Chain saw a 54% drop.

Sources:

https://cointelegraph.com/news/nft-sales-july-2025-second-highest-average-sale-value

https://www.cryptoslam.io/nftglobal?timeFrame=month

https://www.coingecko.com/en/coins/ethereum

https://nftpricefloor.com/?temp=30d