An increasing number of traditional businesses are beginning to incorporate digital assets into their treasury strategies, reflecting a shift in how corporate finance teams approach crypto.

In just the past week, several companies across different industries—ranging from agriculture to consumer manufacturing and textiles—have announced token allocations involving assets such as Bitcoin, XRP, and Solana.

On Wednesday, agricultural tech firm Nature’s Miracle revealed plans to allocate up to $20 million to XRP for its corporate treasury. The same day, Upexi, a consumer manufacturing company, reported it had acquired 83,000 SOL valued at $16.7 million for similar purposes.

A day earlier, Kitabo, a long-established Japanese company involved in textiles and recycling, shared its intention to purchase approximately $5.6 million worth of Bitcoin for its reserves.

The rise of companies holding Bitcoin and other cryptocurrencies in their treasuries is expanding the scope of corporate finance options. However, analysts continue to caution about the associated investment and market risks.

Crypto-focused firms holding digital assets in their reserves face not only legal and financial risks but also the potential for market-driven collapse. A report released in June by venture capital firm Breed warned that even slight drops in Bitcoin prices could lead overleveraged firms to sell off their holdings to cover debt—potentially sparking a downward spiral of falling prices and contracting liquidity.

Digital asset holding firms may also be exposed to investor lawsuits if crypto underperforms or if traditional financial benchmarks, such as stock prices, decline. These challenges may be even more severe for companies holding altcoins, which tend to be more volatile and susceptible to steep drawdowns.

“Altcoins have no floor and thus are cooked once ‘the music stops,’ whereas the BTC treasury companies have a floor, and this floor is independent of them, and it tends to go up with time,” content creator and community member Viktor wrote on X.

Sources:

https://cointelegraph.com/news/companies-crypto-treasury-nature-miracle-kitabo-upexi

https://www.globenewswire.com/news-release/2025/07/23/3120161/0/en/Upexi-Purchases-83-000-SOL-Grows-Treasury-to-1-9-Million-SOL-Worth-381-Million.html

https://www.prnewswire.com/news-releases/natures-miracle-holding-inc-announces-an-up-to-20-million-corporate-xrp-treasury-program-302511741.html

https://breed.vc/media/the-strategy-strategy-proliferation

https://x.com/thedefivillain/status/1940885549654725047

https://bitcointreasuries.net/