Aston Martin Introduced Crypto Payments on Online Store
The Aston Martin Formula One team has announced a collaboration with Crypto.com to accept bitcoin payments for products on its online store. According to the AMF1, today's news also means that AMF1's online store becomes the first official F1 retail outlet to accept bitcoin purchases. AMF1 and its e-commerce partner Cube Partnership Ltd, which has a database of 50 million people, made the decision to accept cryptocurrency payments on the team's online store.
Matt Chapman, head of licensing and merchandising for AMF1 said that they are continuously investigating the digital environment, and that it's very rewarding to be able to take this step into the crypto payment realm with both Crypto.com and Cube. He added that they truly want to be able to give their fans and customers with every conceivable convenience in terms of their user journey - and adding a bitcoin payment option felt like a logical next step. What's most important is that it's all been perfectly incorporated into the website, so making the option at checkout is simple, fast, and effortless.
Formula One already made history with cryptocurrency when it signed a 100 million USD worldwide sponsorship contract with Crypto.com in June 2021.
Movement of Bitcoin in the last five years. (Source: Trading Economics)
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