BASIC ATTENTION TOKEN (BAT) | live price, buy | BITmarkets
EducationCryptopedia BASIC ATTENTION TOKEN

USD
USD

What is Basic Attention Token?

Basic Attention Token (BAT) is a blockchain-based digital advertising token designed to improve the efficiency and fairness of digital ads. Launched in 2017 by Brendan Eich, the co-founder of Mozilla and JavaScript, BAT is integrated with the Brave browser, a privacy-focused web browser that blocks trackers and rewards users for viewing ads.

BAT enables a transparent and user-centric advertising ecosystem, benefiting advertisers, publishers, and users by redistributing ad revenue more fairly.

How is Basic Attention Token useful?

BAT enhances digital advertising efficiency by eliminating middlemen, reducing fraud, and ensuring that users are fairly compensated for their attention. Within the Brave browser, users can opt-in to view privacy-respecting ads and earn BAT as a reward. Advertisers gain higher engagement rates and better audience targeting, while publishers receive a greater share of ad revenue.

The BAT token can also be tipped to content creators, used for premium services, or exchanged for other cryptocurrencies.

How does Basic Attention Token work?

BAT operates on the Ethereum blockchain as an ERC-20 token, ensuring security and decentralization. The Brave browser's Ad Rewards system tracks user engagement in a privacy-preserving manner, distributing BAT directly to users and publishers.

Advertisers purchase ad space using BAT, ensuring that value circulates within the ecosystem. Users can withdraw or reinvest their earned BAT, creating a self-sustaining, user-driven advertising network.

Basic Attention Token milestones

  • Launch of BAT and Brave Rewards: Introduced a new model for privacy-focused digital advertising.

  • Adoption Growth: Brave browser surpassed 50 million monthly active users, driving BAT adoption.

  • Expansion of BAT Utility: Enabled tipping for content creators across platforms like Twitter and Reddit.

  • Integration with DeFi and Wallets: BAT became compatible with Ethereum-based DeFi protocols and hardware wallets.

  • Strategic Partnerships: Collaborated with advertisers and blockchain projects to enhance digital advertising efficiency.

Basic Attention Token continues to revolutionize online advertising, offering a fair, privacy-focused, and user-rewarding alternative to traditional ad networks.

Buy Basic Attention Token (BAT) on BITmarkets.

Back to list

Join

Try to invite your friends and earn together

10% of trading fees of your friends and 5% from the earnings of your friends.

We use cookies to store, access and process personal data to give you the best online experience. By clicking Accept Cookies you consent to storing all cookies and ensure best website performance. You can modify cookie preferences or withdraw consent by clicking Cookie Settings. To find out more about cookies and purposes, read our Cookie Policy and Privacy Policy

Cookies settings


Cookie Control


What are cookies?

Cookies are small text files that enable us, and our service provides to uniquely identify your browser or device. Cookies normally work by assigning a unique number to your device and are stored on your browser by the websites that you visit as well as third-party service providers for those website. By the term cookies other technologies as SDKs, pixels and local storage are to be considered.


If Enabled

We may recognize you as a customer which enables customized services, content and advertising, services effectiveness and device recognition for enhanced security
We may improve your experience based on your previous session
We can keep track of your preferences and personalize services
We can improve the performance of Website.


If Disabled

We won't be able to remember your previous sessions, that won't allow us to tailor the website according to your preferences
Some features might not be available and user experience reduced without cookies


Strictly necessary means that essential functions of the Website can not be provided without using them. Because these cookies are essential for the properly working and secure of Website features and services, you cannot opt-out of using these technologies. You can still block them within your browser, but it might cause the disfunction of basic website features.

  • Setting privacy preferences
  • Secure log in
  • Secure connection during the usage of services
  • Filling forms

Analytics and performance tracking technologies to analyze how you use the Website.

  • Most viewed pages
  • Interaction with content
  • Error analysis
  • Testing and Measuring various design effectivity

The Website may use third-party advertising and marketing technologies.

  • Promote our services on other platforms and websites
  • Measure the effectiveness of our campaigns