Payment-processing powerhouse Mastercard is striving to empower music artists in the realm of Web3 by planning to launch the Mastercard Artist Accelerator program in Spring of this year. Co-operating with blockchain behemoth Polygon to build and integrate the program, the new initiative aims at using Web3 and blockchain technologies to help build the brand of upcoming artists.

According to a blogpost from Polygon, the program will debut with five emerging artists which include musicians, DJs and producers, and equip them with a suite of tools and skillsets which’ll accelerate the growth speed of their global recognition and brand awareness in the digital world.

Polygon revealed in the blogpost that music artists “will gain exclusive access to special events, music releases and more. A first-of-its-kind curriculum will teach the artists how to build their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community.”

Sources:

https://news.bitcoin.com/mastercard-taps-polygon-to-empower-emerging-artists-in-web3-tech/

https://polygon.technology/blog/mastercard-taps-polygon-for-web3-musical-artist-accelerator-program