Visa Expands Stablecoin Strategy
A new advisory unit at Visa
On Monday, Visa introduced a new unit called the Stablecoins Advisory Practice. Its mission is to help banks, merchants, and fintech companies design, launch, and manage stablecoin-based products over the long term. The team will focus on practical challenges that traditional financial institutions face when working with stablecoins, ranging from education and market insights to go-to-market planning and technical integration.
According to Visa, stablecoins have the potential to significantly speed up payment processes and reduce costs. Financial institutions themselves are actively exploring this opportunity.
“Stablecoins may represent an opportunity to accelerate payments and reduce their cost. With Visa’s support, we are evaluating how to integrate this technology into our broader strategy and deliver real value to our 15 million members worldwide,” said Matt Freedman, senior vice president at Navy Federal Credit Union.
Stablecoins as a mature business
The creation of a dedicated advisory practice shows that so-called onchain dollars have grown into a segment large enough to justify a standalone business line within one of the world’s largest payment networks. This is not uncharted territory for Visa. The company has been building stablecoin infrastructure for years, and the new advisory services build on foundations that are already firmly in place.
Today, Visa’s ecosystem includes more than 130 card programs linked to stablecoins across over forty countries. Annual settlement volumes in USDC, one of the most widely used dollar-backed stablecoins, reach billions of dollars on Visa’s network. The new division therefore formalizes and expands activities that Visa has been developing in the stablecoin space for a long time.
Crypto moves toward real-world use
Visa’s move fits into a broader trend that has been shaping the crypto sector for several years. While volatile assets like Bitcoin once dominated the conversation, attention is increasingly shifting toward stablecoins as the most practical application of Blockchain technology for everyday payments.
Other global players are pursuing similar strategies. Stripe has launched stablecoin payouts and accounts, promoting them as a faster and cheaper alternative for global creators and digital platforms. PayPal is deepening the use of its own PayPal USD token within its ecosystem. JPMorgan continues to expand JPM Coin, which is used for institutional transaction settlement.
As a result, stablecoins are increasingly positioning themselves as the crypto industry’s key “killer app,” offering clear and immediate practical value.
A shifting role for Bitcoin
The rise of onchain dollars is also reshaping how Bitcoin is perceived. Some narratives that were once closely associated with BTC, particularly its use in payments or in countries with fragile banking systems, are now increasingly being taken over by stablecoins.
In November, this shift was indirectly highlighted by ARK Invest CEO Cathie Wood, who lowered her 2030 price target for Bitcoin from $1.5 million to $1.2 million. One of the reasons she cited was that stablecoins are assuming some of the functions she previously expected Bitcoin to fulfill in payments and emerging markets.
This does not signal the end of Bitcoin’s long-term thesis as digital gold. Instead, a clearer division of roles is emerging: stablecoins dominate transactional digital money, while Bitcoin continues to solidify its position as a long-term store of value and macroeconomic hedge.
A clear signal to the market
Visa’s new stablecoin advisory division sends an unambiguous signal to banks and fintech companies. When one of the world’s largest payment companies actively supports the development of stablecoin strategies, it indicates that the technology is being viewed as a future standard for global payments.
Onchain dollars are thus moving decisively from experimentation into mainstream financial infrastructure. And Visa is positioning itself not only as a technology partner, but also as a guide in a period when crypto is becoming ever more closely integrated with the traditional financial system.
Sources:
https://docs.stripe.com/financial-accounts/stablecoins
https://cointelegraph.com/news/youtube-enables-pyusd-stablecoin-payouts-for-us-creators
You might also be interested in
Don’t miss any crypto news
Subscribe to our Newsletters - the best way to stay informed about the crypto world. No spam. You can unsubscribe anytime.
Please enter your email address
Email is invalid
Read how we process your data in our Privacy policy.
Thank you for subscribing 😊
Subscribe to our Newsletters - the best way to stay informed about the crypto world. No spam. You can unsubscribe anytime.
If you have any questions about cryptocurrencies or need some advice, I'm here to help. Let us know at [email protected]