Publicly listed asset manager and Bitcoin treasury firm Strive has unveiled a $500 million stock sales program aimed at raising capital for further BTC accumulation. The company, co-founded in 2022 by entrepreneur and politician Vivek Ramaswamy, said on Tuesday that proceeds would be directed toward “general corporate purposes, including, among other things, the acquisition of Bitcoin and Bitcoin-related products and for working capital.”

The plan also includes purchasing unspecified “income-generating assets” as part of its broader business expansion strategy. The move places Strive among a growing group of public companies turning to the capital markets to bolster Bitcoin reserves, a path made well known by Michael Saylor’s playbook at MicroStrategy.

Expanding its position as a major Bitcoin holder

Strive currently ranks as the 14th-largest corporate holder of Bitcoin, with 7,525 BTC valued at roughly $694 million at today’s prices. Its transition into a dedicated Bitcoin treasury entity was formalized in May through a public reverse merger, followed by its September agreement to acquire Semler Scientific—an acquisition that helped establish the combined company as one of the more prominent BTC-heavy firms.

Since the debut of its first exchange-traded fund in August 2022, Strive Asset Management has surpassed $2 billion in assets under management. The company’s stock (ASST) rose 3.6% on Tuesday to close at $1.02, more than doubling since the start of the year.

Pushing for index inclusion of Bitcoin treasury companies

Strive has also taken a public position on how index providers should treat Bitcoin-heavy corporations. Earlier in December, CEO Matt Cole called on MSCI to “let the market decide” whether to include companies holding significant Bitcoin reserves in passive investment products.

This followed MSCI’s consultation on whether digital asset treasury companies with more than 50% of their balance sheet in crypto should be excluded from index eligibility.

Sources:

https://www.globenewswire.com/news-release/2025/12/09/3202854/0/en/Strive-Announces-500-000-000-SATA-At-The-Market-Program.html

https://cointelegraph.com/news/vivek-ramaswamy-strive-raise-500m-buy-bitcoin

https://www.google.com/finance/quote/ASST:NASDAQ