The largest asset manager in Europe, Amundi, is preparing to enter the crypto ETF market next year. The move aligns with Amundi’s growing recognition of digital assets like bitcoin as tools for inflation protection and portfolio diversification.
With €2.3 trillion in assets under management, Amundi is reportedly gearing up to launch its first Exchange-Traded Notes (ETNs) tied to bitcoin, according to French analyst and The Big Whale co-founder Gregory Raymond. In an exclusive report, Raymond revealed that Amundi’s leadership has approved the preparations for this step.
“After watching the BlackRock hurricane from afar for a long time, the European asset management giant is taking the plunge. According to our sources, Amundi is preparing to launch its first bitcoin ETNs in early 2026 — the European equivalent of American ETFs,” Raymond wrote on X.
According to him, Amundi’s entry could be a game-changer for Europe. “It could propel the crypto ETP market to another level and, above all, bring the institutional legitimacy that bitcoin still lacked in the Old Continent,” he added.
Amundi’s move into bitcoin-based ETNs marks a significant shift for a company historically focused on traditional financial assets. By expanding into digital assets, Amundi responds to growing institutional demand for exposure to cryptocurrencies.
Recognized by many as a potential store of value, bitcoin aligns with Amundi’s strategy focused on inflation resilience and diversified portfolios. This step mirrors a broader trend among European asset managers who are integrating digital assets into their investment offerings.
Amundi’s bitcoin product is expected to be accessible via Europe’s regulated ETF markets, providing institutional investors with a tax-efficient and compliant way to gain bitcoin exposure. According to The Big Whale, the move could accelerate mainstream adoption of crypto investment products across the continent.
Overall, Amundi’s decision highlights the rising institutional interest in cryptocurrencies within Europe. Its product will enable investors to access bitcoin through a regulated framework, potentially paving the way for wider acceptance of digital assets across the European market.
Sources:
https://x.com/gregory_raymond/status/1977752437541748827
https://www.coinspeaker.com/europes-largest-asset-manager-amundi-to-launch-crypto-etfs/
https://coincentral.com/amundi-set-to-launch-bitcoin-investment-product-for-institutional-clients/